19 Best SEO Tools to Boost Organic Traffic Free and Paid

General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Ubersuggest is best for small businesses and individuals managing up to 15 websites. I recommend you get started with the Free plan, then upgrade to a paid plan for extra SEO punch (starting at $299/year). Check My Links is a Google Chrome extension that ensures your links on both internal and external web pages work. For instance, if you were to search for a term on Wikipedia, Check My Links could tell you how many links that Wikipedia page has and how many of those links are broken.

WooRank offers actionable SEO optimization recommendations customized to your business’s unique SEO efforts and keeps tips precise and focused for easy implementation. We can’t list SEO analytics tools without discussing Google’s technology suite, starting with Google Analytics 4 (GA4). GA4 helps you see how users interact with your website and its events, from conversions to lead generation. Need comprehensive SEO tools beyond just content optimization? Frase bridges the gap between AI generation and strategic optimization.

Starts at $720 / month

Get full access to the Keyword Explorer tool with a free trial of Moz Pro. When a website employs lazy loading, ads only load on a webpage SEO Anomaly as a user scrolls to them. Meaning, if a user doesn’t scroll to a certain screen view, the ads don’t exist on the page. A lighter page means faster loading which leads to better SEO.

TubeBuddy pricing:

• Barry also owns his own web consultancy firm called RustyBrick.
• We recommend SE Ranking for agencies seeking solid SEO tools without breaking the bank.
• Find subreddits relevant to your business and extract some of the major keywords and themes talked about in that forum using the tool Keyworddit.
• Freelancers and small businesses who need accurate keyword data without monthly payments.
• Whenever search engines change how they handle searches, even the best tools will be affected.

It’s plenty enough to create a good checklist of SEO improvements. Similarweb gives you a sneak peek at the performance and ranking of any public website on the internet. In broad terms, SEO tools are software that helps you automate, streamline, or support your SEO strategy. Whether you’re a local mom-and-pop shop or a multinational enterprise, SEO is still the best play for long-term traffic growth and lead generation. A single optimized blog post, web page, or video can attract thousands of qualified visitors for years—and you don’t have to spend a dime to promote it. All of these features are available with an intuitive interface that makes it easy for smaller businesses and beginners to use.

Marketing Miner

While there are some free SEO programs, the most powerful tools come at a price. Forbes considered whether the fees charged for the tools were in line with the value offered. If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites. Email support is available to customers and requests are typically answered within one business day.

Dozie Anyaegbunam is the Senior Editor of The CMO Club, a digital media publication that helps SaaS marketing leaders win at work. He has several years of core brand marketing experience across various verticals, from edu-tech, to food and beverages, to SaaS. He’s also led marketing teams at B2B SaaS startups, global multinationals, and the public sector.