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However, you can run into problems with duplicate content — content that appears on more than one page. Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you. If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality.
Google’s goal is to improve user experience because, let’s face it, no one likes a slow website. In today’s society, the need for instant gratification encourages site visitors to leave before they finish what they intend to do. Linking to credible sources makes your own website more credible to both visitors and search engines. This is because you show that your information is backed up with sound research. These are problematic because they waste “link equity” and provide users with a negative experience.
The Hennessey Digital team can work with you to ensure that the process runs smoothly from the outset. An audit should present everything in plain language that is easy for business owners to understand. We realize that you may not be as well-versed in technical terms as our development team, so we strive to make sure your audit is simple and straightforward. The audit also should outline a clear plan and method of execution, including how each of these SEO factors fit together.
All plans include site explorer, keywords explorer, site audit tool, rank tracker, and alerts. All of these go up in terms of how many rows can be run in your report, and you get additional tools if you go up in price. Sitebulb is a crawler and site audit tool in the same vein as Screaming Frog. It is comprehensive and can provide information and diagnose things like crawlability issues, on-page SEO, backlinks, and much more. Summarize all the issues and opportunities you’ve found during your SEO website audit. Break them down into sub-categories, such as on-page SEO, off-page SEO, and technical SEO.
The quickest way to check if your site is indexed is with a simple site search. I also created a reference checklist you can keep handy to ensure you won’t miss anything important. I’ll show you what to look for and which tools help along the way. Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape.
Focus on understanding which keywords and pages drive the most valuable traffic and track how ranking changes correlate with actual traffic and conversion improvements. Performing an SEO audit regularly helps maintain your website’s health and search visibility. Systematically checking indexing, technical performance, on-page SEO, and backlinks, helps you to address any issues before they affect your rankings. Implementing practices makes sure your site remains competitive and well-optimized for search engines. An SEO audit is a process of analyzing a website’s performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs). The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others.
With our SEO checker, you can learn how to improve your website’s speed and get all the benefits of a fast site. In the SEO audit, scrutinize the devices through which your website receives traffic. Analyze whether there are variations in user behavior based on the device used (desktop, mobile, tablet). This insight is crucial for optimizing the user experience on different devices and ensuring your website caters effectively to diverse audiences.
A misconfigured robots.txt file is a common issue for on-site search engine optimization which is a highly important SEO audit template item to analyze during the auditing process. This guide includes a complete SEO audit checklist and template you can download, print, and use to keep track of the key elements necessary when performing search engine optimization analysis on SEO Anomaly a website. Knowing how to audit your website for SEO in 2025 is one of the most valuable skills you can invest in as a business owner or marketer. The landscape is more competitive, more technical, and more user-focused than ever. By following this SEO audit checklist, you can uncover hidden issues, improve user experience, and make data-backed decisions that drive real results. If you’re noticing a drop in organic traffic, a decline in keyword rankings, or slower page load times, now is the perfect time to audit your site for SEO.
These are the tools my team and I use to drive over 867K+ sessions every month. If you have the right tools, you can still win visibility — across Google, YouTube, AI results, and more. This is also the step where you evaluate the topic clusters for SEO, interlinking your content with blog posts and resources that cover sub-topics. Therefore, while faceted navigation is user-friendly and beneficial for filtering specific products, it’s crucial to manage these pages to prevent the indexing of redundant content by Google. Sometimes developers won’t include all the information in the tag. After checking a URL with the Google Structured Data Tool, take a moment to read through the values to make sure everything is complete.
Another effective method is to review your existing content’s performance using Google Analytics and Google Search Console. Look for patterns in user queries and the performance of existing pages. Start by using tools like Google’s PageSpeed Insights to analyze these vitals. Remember that some errors, like (page with redirect) are expected. Also, it’s normal that not all pages of your site are indexed by Google. Review all errors and follow Google’s instructions to ensure your website has no serious problems.